A look at the cover of the ScreenTime weekly insert that appears in The Bulletin newspaper in Bend.

Ask any editor what parts of the newspaper usually generate the most comments from readers, and you’ll commonly hear two things: TV listings and Comics.

The Rogue Valley Times revamped its Comics pages a few months ago, adding new panels and puzzles to our first page, and filling a second page with a horoscope, two columnists, a crossword and a few more puzzles. We’ve only heard good things about the upgrade.

Now our TV listings are about to get an extreme makeover.

Beginning Thursday, March 7, the Times will offer a full week’s worth of TV listings — for daytime and prime time. This means the usual four pages of TV listings in our Thursday GO! Rogue arts and entertainment print section and e-edition will go away.

The new 24-page ScreenTime section will be delivered to print subscribers each Thursday, packaged with our regular print edition and GO! Rogue tabloid section. It also will be available in the form of an e-edition each week for our print and digital-only subscribers.

If you like to run down to your local market to pick up your edition of the Times on Thursdays, the new ScreenTime will be available inside of single copies for sale.

Meanwhile, local businesses will have a chance to advertise in a new section that can reach thousands of potential new customers.

ScreenTime not only showcases what’s on broadcast and cable TV seven days a week, it offers special listings for what’s coming up on Netflix, Hulu and other streaming services. Mix in a few celebrity profiles, a movie review and some puzzles, and the new addition to the Times’ Thursday print lineup should be a crowd-pleaser.

We’d like to encourage readers to spread the news — and even this newsletter — to their friends who might not have a subscription to the Times. Oftentimes, we hear people wish aloud that we had more TV listings, and now we will. It’s a chance for us to gain new subscribers and offer more comprehensive entertainment listings each week.

If you’re already a subscriber, enjoy the new ScreenTime when it debuts next month. If you subscribe to this newsletter but aren’t a full subscriber to the Times, please subscribe today by visiting http://rv-times.com/subscribe or by calling us at 800-781-3214.

For businesses wanting to advertise in the new ScreenTime section, call Regional Revenue Director Brian Naplachowski at 548-666-5059 or email bnaplachowski@rv-times.com.

— Troy Heie, editor