Mark Daley's Thunderstruck Custom Bikes is northeast of Medford on Dodson Road.

The Thunderstruck Xtreme Bike & Car Show is back in action for the 28th time, bringing together bikers, families and hot rod enthusiasts while raising money for local organizations.

The event is a convergence of Southern Oregon’s motorcycle and hot rod communities, with numerous volunteers and sponsors teaming up together to raise money for the Boys & Girls clubs of Jackson and Josephine counties.

The Xtreme Bike & Car Show was started by Mark Daley, owner of Thunderstruck Custom Bikes in Medford.

Set up in his motorcycle shop off Dodson Road with the aroma of motor oil and grease, rock music and the distant rumbling of Harley-Davidson bikes, the business owner is gearing up for the annual bike and automotive celebration.

“I love doing it and going and setting it up with all of our friends, all of my crew, the guys I call my Team Thunder Crew,” Daley said. “Everybody does their part, and we all know our part, so it runs like a well-oiled machine now.”

The free-to-attend show is set to start at 1 p.m. Saturday, Aug. 17, at the grass lot behind the Rogue Regency Inn in Medford, located at 2300 Biddle Road.

The family-friendly event will include plenty to check out, including live music by the band Gist, the bike and car show itself, the presentation of a brand-new and specifically designed motorcycle to a wounded U.S. veteran, a beer garden, vendors, raffles, and more.

The show has drawn 100 bikes and 50 to 60 cars with 2,000-plus attendees in the past, and registration to be in the show will be open from 10 a.m. to noon on Aug. 17. Trophies for the best bikes and hot rods will awarded at 3 p.m.

One of the highlights of the Xtreme Bike & Car Show is the unveiling and presentation of a custom-made motorcycle to a wounded military veteran. Daley partners with the Combat Hero Bike Build program to select a recipient to give the brand-new bike to and looks forward to seeing the veteran try out the new ride.

Daley has worked with the Combat Hero Bike Build for the past 11 years, and this will be the second time the Xtreme Bike & Car Show has hosted the presentation of the custom-built motorcycle for a wounded veteran.

“That’s one of my favorite parts … It isn’t about the cool bike — I like doing that too — but it’s after seeing their face after they get on it,” Daley said. “The first time he rides it and has got that big ol’ grin — to me, that is so worth it.”

The Combat Hero Bike Build raises funds at motorbike shows and events across the country and commissions Daley to create a bike specifically tailored to a veteran’s needs.

Whether it’s putting in electric shifters, installing foot throttles or building up the bike for other needs, Daley and his team craft a bike capable of being driven by a veteran missing a leg or arm who wouldn’t otherwise have the opportunity to get on the open road with a motorcycle.

Daley has been building custom bikes for decades, earning acclaim across the country for his creative and skillful motorcycles that blend art and automotive.

“I’ve been doing it as a businesses since around 1995, about 30-something years,” Daley said of his company, Thunderstruck Custom Bikes.

Part of the reason Daley and his peers started the Xtreme Bike & Car Show was to give back to the community.

“This is something I can give back to my community that supported me when I stepped out on my own,” he said. “The Boys & Girls clubs, we usually raise around $35,000 to $40,000 bucks in one day.”

Daley is aided by other businesses and volunteers such as Star Body Works, Dusty’s Transmissions and Sullivan and Sons Plumbing, who each pay between $1,000 and $3,000 to sponsor the show.

“It takes a village,” Daley said.

To learn more about Thunderstruck Custom Bikes and the Xtreme Bike & Car Show, visit thunderstruckcustombikes.com.