Buttercloud Bakery & Cafe — on the opposite side of the warehouse building leased by Medford Mattress, which burned in a fire on Thursday — was heavily impacted by foam and water damage and will be "closed for the foreseeable future," business owners said.

Two downtown businesses are grappling with the aftermath of a raging warehouse fire that burned for more than two hours Thursday afternoon and reignited again before the weekend was over.

Medford Mattress owner Rod Broderson said his storefront, at the corner of South Front Street and East 10th Street, is reopened for business despite the total loss of the warehouse building next door and much of his business’s inventory.

While not damaged by fire, extensive smoke and water damage and related roof damage to Buttercloud Bakery & Café, on the opposite side of the mattress warehouse from Medford Mattress, forced what is likely to be extended closure.

The three-alarm fire across from Studio Roxander and the Rogue Valley Transportation District bus terminal, which halted downtown traffic and cut electrical and gas service to surrounding business, was first reported by a 911 caller just after 12:30 p.m. Thursday.

Broderson was working inside his main store when passersby alerted him to the fire, which commanded a response by firefighters from multiple agencies including Medford Fire and crews from Jackson County Fire Districts 3 and 5.

Broderson, who leases the two adjacent buildings along the 300 block of South Front Street, told the Rogue Valley Times on Monday that he was still assessing total inventory loss but that the cinder block warehouse building was confirmed to be a total loss because the fire burned so hot and for so long.

“The thing burned to the point the fire marshal said they believe it’s gonna have to be torn down to be rebuilt. It’s old cinder block wall and it got pretty hot. (The fire) came back alive on Friday morning and they brought out more trucks,” Broderson said.

“Then Saturday, they had to come back out because something was smoldering and putting out a toxic smell in the neighborhood.”

Broderson said the mattress and boxspring materials intensified the fire, noting, “It was all foam and latex. That’s not easy to put out. They’re fireproof but only for up to about 20 seconds.”

Broderson said much of his inventory had been in the warehouse but he had on-hand inventory inside the main store as well, which was spared from smoke or water damage.

Neighboring business owner Erik Johnson, who co-owns Buttercloud Bakery & Café with Kim Peat, said after the fire that damage to the store was more extensive than initially believed. The restaurant was tending to customers during the lunch hour when the fire broke out Thursday and employees helped to evacuate customers.

Johnson posted to social media thanking firefighters for keeping the fire contained to the mattress warehouse, which is mere inches away from the bakery building. Johnson told the Times he was given a walk through his bakery with an inspector and that the building sustained extensive water and foam damage and roof damage from firefighting efforts.

“Thank you to everyone who reached out to offer support during this trying time, it is very much appreciated. The most important part is that all of our staff and the guests that were inside made it out safely. Unfortunately, there is considerable damage to the building,” Johnson posted to social media.

“We will be closed for the foreseeable future as we assess the full impact of the fire and determine our next steps. We look forward to welcoming folks back as soon as possible!”

Medford city officials said Monday that the cause of the fire was still under investigation.