Natalie Hurd, communications and community engagement director for the Medford School District, has received the annual School Communicator of the Year Award from the Oregon School Public Relations Association at its conference in Silverton.

“This award is an incredible honor,” Hurd said. “We are at a critical crossroads in public education, and now more than ever, we must fight for the future of schools. School communicators help with this work by shaping narratives, building trust and advocating for truth.” 

“I’m endlessly grateful to the OSPRA and NSPRA (National School Public Relations Association) networks for being my training ground, sounding board and collaborative community of support,” Hurd added. 

With over 10 years of experience in school public relations, Hurd was selected for the accolade for consistently demonstrating commitment to education and making an impact on her district and community. 

During her time with the OSPRA board, she helped build a strong foundation that continues to support and sustain the organization’s growth.

Hurd has also presented at multiple conferences in Washington state, Oregon and at the NSPRA National Seminar, sharing her and her team’s communication practices to help others learn and grow. 

“No matter what Natalie faces, she still shows up to do the hard work,” said Megan Mahoney, OSPRA board president. “We know she will continue to do outstanding and trailblazing work. This award is to remind her of that.”

Hurd will be resigning from her communications director role at the end of the academic year. 

“This moment is bittersweet, as it marks my last chapter in school public relations. Reflecting on my time in MSD, I am overwhelmed with gratitude for the exceptional school leaders I’ve had the privilege to work alongside,” Hurd said in a post on Instagram. 

Other Medford school district staff leaving at the end of the year include school superintendent Bret Champion and the school principals at Washington and Howard elementary schools.

Nominees for the award were submitted by OSPRA members and board members, with a final selection vote from the organization’s board.