It was a family affair at the Blockbuster in Bend on Thursday as Sandi Harding, the store’s general manager, and her parents packed up store-branded merchandise. Ever since the store ran an ad during the Super Bowl, online orders have increased at a furious pace.

The ad, “Until the Bitter End,” was produced by the New York-based ad agency Atlantic, and depicted the Blockbuster as a post-apocalyptic survivor with one customer: a cockroach named Steve.

The ad didn’t air on TV but was posted on Blockbuster’s Instagram account during the halftime show Sunday afternoon. By Monday morning, the phones at the Bend Blockbuster on NE Revere Avenue — the last Blockbuster on Earth — were ringing.

It is hard to believe a place as nostalgic as Bend’s Blockbuster was experiencing an internet fueled frenzy, employees say. The store was being featured on TMZ and CNN, and sales went from eight to 10 orders a day to about 40 to 80 orders a day, said Dan Montgomery, the store’s manager.

“It was a big leap, but it’s great,” he said. “We just hit the ground running. We know how to take care of it.”

Suzanne Barbosa, a partner and managing director for Atlantic, said the agency reached out to Blockbuster and expressed its desire to work on something special. Atlantic wanted to pay homage to a brand that remains iconic not just in the United States, but all over the world.

“We really wanted to celebrate Blockbuster and its place in the community,” Barbosa said. “If the world was going to end, it (Blockbuster) was going to be left standing…along with our friend Steve.”

Barbosa said the firm released the ad on Instagram during the Super Bowl to champion the values of small businesses — to show that even a small mom and pop shop like Bend’s Blockbuster can make big waves. As it turned out, Blockbuster’s ad made a bigger wave than expected.

Online orders came from across the globe.

Harding found herself running around town buying boxes, tape and other supplies, and on Thursday waking up at dawn to do media interviews on television shows like “Fox & Friends,” she said.

But behind the scenes, the world’s last Blockbuster is a mom and pop shop, literally.

“Everything gets processed right here, by my mom or myself, and today my dad,” Harding said of the store’s online merchandise operations which makes up the bulk of its income. “We all work together and pull together as a team from the top down to the bottom. Everybody pulls together and works hard.”

Harding, and her retired, septuagenarian parents who drove in from Alfalfa, were busy in the store’s online processing room going through invoices and putting Blockbuster branded mugs, T-shirts, key chains and copies of the Netflix documentary “The Last Blockbuster,” among some other locally produced merchandise, into packages and preparing them to be shipped.

Gayle Wink, Harding’s mother, has helped her daughter and the team for a few years. After the Super Bowl ad, she will be pulling weekend shifts to help fill the extra orders.

“She brought me out of retirement to work in the online room. I usually work five or six days a week doing it with her,” Gayle Wink said. Gayle and her husband, Russell Wink, said they are used to seeing their daughter on TV, but each television interview is still special to them.

“Every time she is on the TV, we have to record it,” Russell Wink said laughing.

On Thursday, though, it just felt good to be working at Blockbuster. Employee Santana Aguilar stocked the racks with the latest movie titles. The ice cream machine hummed, not far from the iconic yellow and blue Blockbuster Video logo on the back wall.

Montgomery said he has been getting calls from all over the country from people asking if the store actually exists. He is used to taking these kinds of calls and doesn’t really mind it, he said, because it’s the curious onlookers and tourists that keep the store alive by taking photos and spreading the word online.

“All the business that we’ve done, all the online sales, all the people that come in from around the world, we can’t express our gratitude or love for them,” Montgomery said. “If it were not for all of the tourists and all the people coming to live the nostalgia and feel it in here, our doors wouldn’t be open.”